This Friday, November 25, exactly one month before Christmas, is Black Friday. This day, synonymous with promotions presented as massive on the internet, is also a regular pretext for scams or fake good deals… But if you do it right, it is on the other hand possible to do business. Follow the leader.
Every year before Christmas, it’s the same refrain. Black Friday gives rise to enticing promotions, a bargain one month at Christmas, particularly in times of inflation, especially since this year, in addition to the crisis, Black Friday could benefit from a “World Cup effect , with promotions on devices such as televisions for example”, predicts Claude Gaubert, of the UFC que-choisir in Montpellier.
Anticipate by scrutinizing the prices of the targeted product
As Claude Gaubert reminds us, Black Friday is never more than a day of sales. The first precaution to take is therefore to check the amount of the reduction displayed. “Each year there are a number of artificially inflated reductions compared to the reference price.“, recalls the UFC.
To make sure you don’t get tricked, watch the price of the product you’ve been considering buying a few days or even a week before.
Clearly identify your seller
Another option to make sure the price is right, make sure you are buying from a seller in the European Union. “The law obliges the seller to display the cheapest reference price he has practiced in the previous 30 days”. Thus, it is recommended to target a seller hosted in Europe, who has a business name in Europe because he is required to comply with this rule.
“If we are on a market place and the seller is on the other side of the planet, there, everything is possible”. So we must inquire about the business name of the seller who we buy from. On Cdiscount or Amazon, the seller is not necessarily the site.
Practical advice: check the Siren
To know the identity or the company name of a commercial site, you can check if the seller has a SIRET-SIREN number (the first nine digits of the Siret number correspond to the Siren number), “just type them on the free pages of the sites infogreffe.fr, societe.com or manageo.com to know the nature of the structure operating the site, its seniority, its legal situation, etc”, recommends the UFC.
Customs duties, delivery time… remember to check
If the seller is abroad also pay attention to customs duties. “Are they included in the sale price, are they the responsibility of the seller or will you have the unpleasant surprise of having to pay for them when you receive the package?” asks Claude Gaubert. So many questions to ask yourself on the occasion of Black Friday but which are valid for any purchase on the internet.
Ditto if you hope to be delivered on time before Christmas. “You have to make sure that you are guaranteed a delivery time. Because depending on whether the deadline is exceeded, you can then go so far as to request a refund of the product. But as far as possible, let’s buy in France and buy French”, recommends the UFC.
Practical advice: what to do in the event of a dispute over the delivery?
If the delivery is not honoured, the deadline being 30 days if it is not indicated at the time of the sale, you can turn against the professional. “However, you must act within 60 working days of the scheduled delivery date. The professional then has 14 days to reimburse you. Beyond that, the seller is liable to penalties”, indicates the UFC.
“If the order is not delivered when the seller claims to have sent it, it is up to him to prove this sending and to worry about the delivery with the service provider he has chosen. If the order is lost, he must send a new one or reimburse you”.
The best time to make your Christmas gifts?
If we sum up, to do good business, because it is still possible, despite the many pitfalls to overcome, you have to identify what you want to buy, who you want to buy it from and make sure that the price is a reduction.
“As for the sales, the prices which are the most interesting are practiced on destocking or products at the end of the cycle which will be replaced by a new range“, recalls Claude Gaubert. Moreover, in terms of timing, Black Friday represents more or less the last straight line to take advantage of attractive prices before the holidays.
“Thanks to our consumer observatory, we found that for everything related to Christmas, purchases of toys, technological devices, prices tended to fall during the month of October to reach a low level in during the month of November and go back to the month of December. So anticipate your Christmas shopping and doing them in November can be interesting”.
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